NEW YORK, Dec. 9, 2021 /PRNewswire/ -- Diversity on-screen is at an all-time high across cable, broadcast, and streaming, platforms yet almost a quarter of viewers surveyed in 2021 indicate that representation is inaccurate according to Nielsen's latest Diverse Intelligence Series report titled Being Seen on Screen: The Importance of Quantity and Quality Representation on TV.
With 42.2% of the U.S. population racially and ethnically diverse today, the entertainment industry has an opportunity to create content that better portrays this diversity. Recent Nielsen data for the 2020-2021 TV season shows that among the top 1,500 programs, 78% have some presence of racial, ethnic, gender, or sexual orientation diversity.
"If you simply look at that high percentage point, you might think the majority of identity groups are well-covered. But lack of representation and diversity in popular content is more nuanced," says Stacie de Armas, SVP, Diverse Insights & Initiatives. "Looking back at the media moments this year, diverse casts and stories have been in the headlines. Yet, according to Nielsen's recent research, almost a quarter of people still feel that there is not enough content that adequately represents people from their identity group."
The report uncovers notable disparities in representation across all identity groups seen on cable, broadcast, and streaming platforms:
In this report, Being Seen on Screen: The Importance of Quantity and Quality Representation on TV, Nielsen reports on key metrics across scripted, reality, variety, news and animated programming:
The report is powered by Gracenote Inclusion Analytics, a solution delivering useful new metrics derived from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors metadata relating to story, mood, character, theme, and scenario in each program.
In order to capture a more holistic view of representation across media, Nielsen has expanded its dataset from the top 300 to the top 1,500 shows on broadcast, cable, and streaming platforms.
Black talent is above parity, but for Black audiences, parity is not enough. Representation is driven by the presence of Black men while Black women remain underrepresented
Asian Pacific Islander American representation is not monolithic.
Hispanic/Latinx programming is recognizing the inclusion of intersectional groups, such as Afro-Latinx, who over-index in genres such as Action/Adventure, Comedy, Music, Horror, and Reality.
Native American cultures are inaccurately represented or are missing altogether from America's most watched genres? such as drama, action adventure and reality.
LGBTQ+ community is seeking content more reflective of the lived experience.
When specific identity groups see themselves represented at parity in content, these are the themes that are most present (based on Gracenote Video Descriptors - keywords capturing the story and context across mood, theme, scenario, and more in each program):
For more details and insights, download Being Seen on Screen: The Importance of Quantity and Quality Representation on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences?now and into the future.