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Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign


To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign's platform. In the forthcoming 2022 Customer Experience Automation Impact Study, ActiveCampaign customers reported the platform helped them achieve a 109% average increase in sales effectiveness and a 108% increase in engagement rates from emails, all with the power of 1:1 automation. Its customers achieved higher revenue and rapid growth because of the great experiences the technology provides.

While customer success was a large focus for the company in Q4, ActiveCampaign achieved milestones on the product side as well. Highlights include:

In Q4 2021, ActiveCampaign achieved internal growth milestones as well. Highlights include:

Supporting Quotes

"While 2021 had major milestones like crossing $200 million in annual recurring revenue, growing the team to over 1,000 employees, and raising $240 million in funding at an over $3 billion valuation, what I'm most proud of is the success our 150,000+ customers have experienced using our CXA platform," said Jason VandeBoom, founder and CEO of ActiveCampaign. "In 2022, our new features and functionality will allow the businesses we work with to provide the best possible experiences to their customers. Consumers today have higher expectations for the experiences their favorite brands provide than ever before. Meeting ? and exceeding ? those expectations is critical for businesses of all sizes to succeed. ActiveCampaign is committed to supporting our customers to scale their customer experiences, fostering their future growth."

"Right now we have a 26% abandoned cart recovery rate, which is astronomical. The dollar amount that we have recovered is around $30,000 ? and I believe that has a great deal to do with what ActiveCampaign does for us," said Mike Morrow, president and CEO of Morrow Audio.

"Our joint customers continue to achieve rapid growth after implementing customer experience automation because the technology helps them do more with the resources they have," said Aaron Shishilla, founder of WolfPack Advising. "ActiveCampaign is different because not only is the platform user friendly and easy to migrate onto, but their customer service is second to none."

Learn more

About ActiveCampaign

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization on G2.com and is the Top Rated Marketing Automation Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.


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News published on 19 january 2022 at 09:15 and distributed by: