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'Arts in Hong Kong' Campaign Launched to Showcase City's Appeal as an Arts and Culture Hub to a Global Audience

A media snippet accompanying this announcement is available by clicking the image or link below:

Arts in Hong Kong: 'Arts in Hong Kong

TORONTO and HONG KONG, May 26, 2022 (GLOBE NEWSWIRE) -- This summer, bask in the warm glow of Hong Kong's dazzling arts and culture scene ? wherever you are in the world. Riding on the staging of international art and cultural events, the Hong Kong Tourism Board (HKTB) is launching an 'Arts in Hong Kong' campaign to showcase to a global audience the city's extraordinary and enduring appeal as an arts and cultural hub. The campaign aims to raise Hong Kong's international profile further, offering in-depth community arts and cultural tours and interactive art tech experiences to encourage the local public and visitors alike to rediscover the city from a cultural perspective.

HKTB Executive Director Mr. Dane Cheng said: "In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend. The Hong Kong Tourism Board has organized an 'Art Month' promotion for the past nine years when international events were held in town to generate city-wide art vibes. As well as the staging of large-scale events, new world-class art landmarks such as M+ and the Hong Kong Palace Museum are also opening their doors, boosting Hong Kong's allure as an arts and cultural travel destination. As the city's arts scene becomes richer than ever, the HKTB will make 'Arts in Hong Kong' a year-round promotional platform to raise awareness of the city's always-on, diverse experience of arts and culture, and establish Hong Kong as an East-meets-West centre for international cultural exchange."

Supporting International Events and Promoting Hong Kong Culture to the World

'Arts in Hong Kong' is being rolled out in May with international events, including Art Basel Hong Kong and French May, along with a series of unique neighbourhood projects headlining a series of promotions to demonstrate that large-scale art and cultural events have returned to Hong Kong. The campaign will also form part of the HKTB's existing 'Hong Kong Summer Treats' promotion that encourages residents to explore Hong Kong from new perspectives.

The HKTB is working closely with the organizers of international arts events staged in Hong Kong to increase their reach and impact. It has teamed up with Art Basel Hong Kong to host online tours, for instance, and has invited Hong Kong artists to bring an explosion of colour to the streets by displaying their inspirational works on the city's iconic trams.

The integration of arts and technology is a rapidly-growing trend, and the HKTB is stepping up its use of technology to promote art events and cultural landmarks. It has produced a video to promote the interactive virtual reality experience of French May's highlighted programme Intraverse, and is supporting the promotion of the moving image work The Shape of Light ? a joint presentation by Art Basel and M+ ? as well as the Hong Kong Museum of Art's outdoor artwork installation, Resonance-In-Sight.

Three Surprises from 'Arts in Neighbourhoods'

As well as its programme of major cultural events, the HKTB is launching a range of promotions to inspire residents to rediscover hidden gems of culture in neighbourhoods across Hong Kong, and experience the city's thrilling ambience as an arts and cultural hub.

Surprise 1: Street exploration of five cultural themes

Surprise 2: Discover arts with an avatar

Surprise 3: Community art exhibition offers a journey through West Kowloon

Promoting Hong Kong to a global audience

In Canada and other overseas source markets, the HKTB is organizing Hong Kong-themed arts events in new formats, inviting Hong Kong Super Fans active in the arts and cultural scene to showcase arts events and raise the city's profile in the international arts scene.

Find out more about 'Arts in Hong Kong':

Members of the media can download the photos and videos below:
HKTB Arts in Hong Kong Assets

More information about the international events, Arts in Neighbourhoods, and fact sheets can be downloaded here.

For media inquiries, please contact:
Jorge Lee
Tel: 416 366-2389 ext 206
Email: jorge.lee@hktb.com

Photos accompanying this announcement are available at: 



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