Le Lézard
Classified in: Science and technology, Business
Subjects: SVY, ECO

New Research At Forrester's Technology & Innovation North America Reveals Global Tech Spending Will Surpass $4 Trillion In 2023 -- Despite Increasing Uncertainty

Economic turbulence, supply chain issues, and a tech talent shortage will prompt tech leaders to prioritize investments in projects that improve operational resilience to drive growth

AUSTIN, Texas, and CAMBRIDGE, Mass., Sept. 29, 2022 /PRNewswire/ -- New research unveiled at Forrester's (Nasdaq: FORR) Technology & Innovation North America reveals that global tech spending will reach more than $4 trillion in 2023 as two-thirds of technology decision-makers increase their tech budgets, despite increasing economic uncertainty. Additionally, in the coming year, to stay competitive, future fit tech leaders will take a more practical approach to innovation experiments to prioritize customer needs ? 80% of companies will pivot their innovation efforts from creativity to resilience, according to Forrester's 2023 Tech Leadership Predictions.

At Technology & Innovation North America, which kicked off today in Austin, Texas and digitally, Forrester analysts will unveil new research and frameworks to help future fit tech leaders take charge in fueling their organizations' future growth through the creation and execution of adaptive and resilient technology strategies. This new research includes:

"Looking ahead, future fit tech leaders will take a pragmatic but opportunistic approach to enhance their organizations' operational resilience despite any uncertainty to outpace the long shadow of the pandemic," said Matthew Guarini, event host and VP and senior research director at Forrester. "At Technology & Innovation North America, we will unveil research and insights for tech leaders to overcome this complex landscape ? turning lessons learned from difficult times into capabilities that will ensure that their organizations are more adaptive and successful long term."


About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work ? to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wavetm evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients.

Media Contact: 
Ira Kantor 
Public Relations 
Forrester Research, Inc. 


SOURCE Forrester

These press releases may also interest you

at 10:30
BlocksBridge Consulting ("BlocksBridge"), the consulting and advisory firm for institutions in the bitcoin mining industry, today launched TheMinerMag, a data and research resource for journalists, analysts, industry executives and anyone interested...

at 09:00
To celebrate 25 years of the Entrepreneurs with Disabilities Program, rural Community Futures organizations across the...

at 07:00
Braun-Bostich & Associates, an SEC Registered Investment Advisor and comprehensive financial planning firm located in greater Pittsburgh, will participate yet again in a Toys for Tots Drive hosted by the Mon Valley Leatherneck Association, the United...

at 03:00
Jus Soli, or birthright citizenship, is a concept that has been applied for centuries throughout various countries. The premise of birthright citizenship is simple; those born within a country's borders are granted direct citizenship. However, in...

at 01:50
Global innovation platform, Plug and Play Japan KK (Japan office: Shibuya-ku, Tokyo, Representative: Phillip Vincent, Hereinafter "Plug and Play Japan") has selected 74 startups from Japan and overseas for the Winter/Spring 2023 Batch accelerator...

2 déc 2022
WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Eiger BioPharmaceuticals, Inc. between March 10, 2021 and October 4, 2022, both dates inclusive (the "Class Period"), of the important January 9, 2023...

News published on 29 september 2022 at 09:00 and distributed by: