Le Lézard
Classified in: Science and technology, Business
Subject: SVY

TikTok ads best for high-growth brands, shows Fospha data

LONDON and TAMPA, Fla., Dec. 6, 2022 /PRNewswire/ -- TikTok is the most effective paid marketing channel for eCommerce brands with aggressive growth targets, according to an independent study run by Fospha.

Fospha, a marketing measurement platform headquartered in London and Tampa, Florida, have conducted a measurement study into which advertising channels, platforms and objectives are most effective for eCommerce brands.

Key findings include:

Fospha are uniquely positioned to uncover these findings due to their attribution model, which uses data science to independently value the contribution of every digital channel in driving revenue. Unlike the models most marketers use, Fospha's doesn't just look at the impact of people clicking on ads, but also incorporates people viewing ads on their social media feeds. This approach means they can directly compare results between channels with very different behaviours, such as Instagram ads with Google's Paid Shopping.

It has been a difficult 24 months for digital ad measurement. Apple's iOS 14.5 update in 2021 blocked much of the mobile tracking that social platforms used to report on their ads' performance. Since the effects of that update in summer 2021, Meta's share price has tumbled 67%, with big losses felt at Snapchat, Twitter and Pinterest too.

Fospha's Head of Growth, Jamie Bolton, said
"Tracking hundreds of millions of dollars in ad spend on Fospha opens up huge possibilities for analysis. I'm really happy the data shows that performance is still strong on many of these platforms despite their reporting challenges. In previous recessions we've seen brands who maintain spend on marketing dip the least and recover fastest, but it's hard to justify when the data doesn't support that. Hopefully this report means brands can keep spending with confidence."

Fospha are the marketing measurement platform for eCommerce. To find out more, or apply for a free trial, visit www.fospha.com. For press enquires please contact jamie.bolton@fospha.com.



These press releases may also interest you

at 10:35
Today 95 Percent Group LLC, the trusted source for comprehensive, proven literacy solutions, launched 95 Phonics Core Program® Word Study, Grades 4 and 5. The new program extends the evidence-based classroom success of 95 Percent Group's K-3 program,...

at 10:32
Be at the forefront of the next big thing in investing: psychedelics. Don't miss the opportunity to join the top minds in the industry at the leading psychedelics investing conference, hosted by Benzinga, on April 13 in Miami. Network with key...

at 10:30
The ophthalmic drugs market is experiencing optimistic market growth as a result of an increase in the global burden of the geriatric population, increasing cases of various eye disorders and problems such as cataracts, glaucoma, eye allergies,...

at 10:30
Allied Market Research published a report, titled, "IGBT and Super Junction MOSFET Market by Type (IGBT and Super Junction MOSFET), Application (Energy & Power, Consumer Electronics, Inverter & UPS, Electric Vehicle, Industrial System, and Others),...

at 10:30
Analyst View: The global Amniotic Product Market is currently valued at USD billion and is expected to reach USD 1.26 billion by the end of 2029, growing at a CAGR of 8.1% over the next decade. The Amniotic Product...

at 10:30
USG Corporation ("USG"), an industry-leading manufacturer of building materials and innovative solutions, expands its board of directors with the addition of global business leader Aamir Paul, who will serve as an independent member. Mr. Paul is...

News published on 6 december 2022 at 04:37 and distributed by: