Le Lézard
Classified in: Science and technology, Business
Subjects: PDT, LIC, BFA, ASI, DEI

McDonald's USA Rings in Lunar New Year Through Innovative Collaboration with Viral Video Creator Karen X Cheng

Year of the Rabbit campaign utilizes cutting edge tech to offer brand fans new ways to celebrate   

McDonald's USA's Rings in Lunar New Year with Viral Video Creator Karen X Cheng

CHICAGO, Jan. 12, 2023 /PRNewswire/ -- The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactive Lunar New Year campaign meeting brand fans where they are ? in culture, technology and even the metaverse. The collaboration includes creative designs by Cheng, an experiential AR filter, an immersive metaverse experience, and even a commercial of the future using AI technology. Cheng, a longtime brand fan, is excited to bring her heritage and that of the AAPI community to life in an innovative way with McDonald's this season. Fans can join in on the fun today via www.McDLunarNewYear.com.

"We know our fans live at the intersection of innovation and culture and that's where McDonald's needs to meet them," said Elizabeth Campbell, McDonald's Senior Director, Cultural Engagement Strategy. "Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community. The Golden Arches is proud to kickstart the new year with an interactive campaign that invites our fans to become active participants in a global cultural celebration." 

Regarded as one of the most influential digital creators in the world, Karen is known for her whimsical viral videos and collaborations with A-list celebrities, which have amassed over 500 million views. The partnership with McDonald's marks the San Francisco-based artist's first brand partnership recognizing and celebrating her Chinese American heritage. "Teaming up with McDonald's to create a campaign that not only leans into my passions as a creator but also my cultural identity is a dream come true," said Karen Cheng. "As a longtime Golden Arches fan, it's an honor to be provided with a creative canvas that allows me to share my personal story as well as showcase my expression of the holiday to a wider audience."

The campaign, created by IW Group for McDonald's, aims to foster Lunar New Year values of togetherness, joy, and optimism through unconventional and traditional channels. "Building on last year's groundbreaking Lunar New Year campaign, which featured a Golden Arches' trailblazing event in the metaverse, our goal was to utilize state-of-the-art technology to elevate the virtual and interactive experiences for brand fans," said Nita Song, President & Chief Momentum Officer at IW Group. Elements include:

About Karen X Cheng  
Named Inc's 30 Under 30 (2018) and Adweek's Creative 100 (2018), Karen's eye-grabbing content blends her passion for innovation and personal storytelling. Some of her most popular videos include learning to dance in a year, creating the first artificially intelligent magazine cover, and making a VR dance video for the metaverse.

McDonald's and the AAPI community
As part of McDonald's ongoing commitment to celebrating culture and serving communities, the Golden Arches supports and empowers AAPIs through year-long programs dedicated to ensuring that AAPIs feel seen and heard. In addition to celebrating important cultural moments like Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival and Diwali, McDonald's is also committed to addressing the needs of AAPI youth with initiatives like APA Next, an AAPI-focused education initiative launched in 2021 to address the unique needs of AAPI students. 

About McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500 U.S. restaurants are owned and operated by independent business owners. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.


These press releases may also interest you

at 17:20
Vanguard Investments Canada Inc. today announced the final March 2023 cash distributions for certain Vanguard ETFs, listed below, that trade on Toronto Stock Exchange . Unitholders of record on April 03, 2023 will receive cash distributions payable...

at 17:00
Horizons ETFs Management (Canada) Inc. ("Horizons ETFs") is pleased to announce the distribution amounts per security (the "Distributions") for certain of its exchange traded funds (the "ETFs"), for the period ending March 31, 2023, as indicated in...

at 17:00
Horizons ETFs Management (Canada) Inc. ("Horizons ETFs") is pleased to announce the distribution amounts per security (the "Distributions") for its suite of covered call exchange traded funds (the "ETFs"), for the period ending March 31, 2023, as...

at 16:59
Greenlite Ventures, Inc. dba Game Time Productions has entered into a Strategic Alliance with Ft. Lauderdale-based BrandStar, one of America's premier strategic marketing and production companies. ...

at 16:57
St Charles Resources Inc. ("St Charles") is pleased to announce that, in connection with its completion of its qualifying transaction (the "Qualifying Transaction") with Eastern Resources OOD ("Eastern Resources"), the common shares in the capital...

at 16:55
Peakstone Realty Trust ("PKST" or the "Company"), formerly known as Griffin Realty Trust, announced its results for the quarter and full year ended December 31, 2022. "Throughout 2022 and the start of 2023, we executed important steps to strengthen...

News published on 12 january 2023 at 09:00 and distributed by: