Le Lézard
Classified in: Science and technology
Subjects: PDT, SVY

What Is TV? New Report by Video Advertising Bureau (VAB) Provides a Modern Look at How Consumers Define TV--and the Implications for Marketers

Report Examines Premium vs. User-Generated Content, and How Emotion is the New Premium 

NEW YORK, March 14, 2023 /PRNewswire/ -- Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)'s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the impact?and opportunities?for marketers.

"No words in US marketing are due for a more thorough re-understanding from advertisers than '2023 TV'. This report gives a comprehensive, simplified and objectively empowering re-definition of what TV has evolved to in its scope and impact," said Sean Cunningham, President and CEO, Video Advertising Bureau (VAB). "For building brands and building sales, an accurate 2023 TV re-definition also has to include the viewer's emotional engagement as an obvious outcomes-driver for advertisers while rightly  discriminating versus non-TV ad video."

At its most basic definition, TV is: Professionally-produced, long-form content ( i.e., longer than 20 minutes) with high emotional engagement found in a brand-safe environment regardless of platform or device.

Further, the report, which examines how TV has evolved in recent years, also examines topics including:

The full report?supported by accompanying research and insights, as well as a glossary of TV ecosystem-related terms and a forecast on the future outlook of TV?can be accessed HERE.


The Video Advertising Bureau (VAB)?whose members include the national TV networks alongside a broader community of influential media companies?is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. Visit VAB online and access its continuously growing content library at thevab.com.

CONTACT: jacob@rosengrouppr.com


These press releases may also interest you

at 05:00
As a milestone toward achieving Vision 2030, partners The Bold Group and Saffron Brand Consultants will host a brand leadership event on Tuesday, May 30 at The Sima Space in Riyadh. Themed "Pioneering with Purpose", the event will explore how Saudi...

27 mai 2023
On the afternoon of May 26, the 2nd World Hardware Development Conference opened in Yongkang, Zhejiang. This is an important platform for high-end exchanges, deepening cooperation, and sharing and win-win results in the global hardware industry....

27 mai 2023
As a Service Disabled Veteran-owned and operated business, the bar is set at its highest from the get-go, which is part of the mission of Battle Tested Security. Founded in 2016 by Casey Holliday as a means to fill a void in the security industry...

27 mai 2023
The United States will host the Asia-Pacific Economic Cooperation (APEC) CEO Summit convening more than 1,000 business executives and welcoming key world leaders from across the Asia-Pacific at the Moscone Center in San Francisco from November 15-16,...

27 mai 2023
Cora Therapeutics, a dynamic life sciences startup based in Toronto, proudly unveils the results of a clinical trial at the Canadian Association of Interventional Radiologists (CAIR) annual meeting in Quebec City. Dr. Kieran Murphy MD, FRCPC, FSIR,...

27 mai 2023
A news report by Huanqiu.com: The much-awaited Big Data Expo 2023, taking place from May 26th to 28th in Guiyang, presents an array of groundbreaking technological accomplishments that are redefining the nexus of culture and technology. As digital...

News published on and distributed by: