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ServiceLink Survey Reveals Optimism Among Today's Homebuyers Despite Challenging Market Conditions

The 2023 ServiceLink State of Homebuying Report highlights generational preferences and trends from today's homebuyers

PITTSBURGH, May 9, 2023 /PRNewswire/ -- Higher home prices and low inventory isn't deterring the youngest generations from seeking homeownership. A new survey report from ServiceLink, part of the FNF family of companies and the nation's premier provider of tech-enabled mortgage services, analyzes generational trends among recent homebuyers, their sentiment about today's housing market and the role technology plays throughout the process.

The 2023 ServiceLink State of Homebuying Report (SOHBR) features insights from 1,000 homeowners who either purchased a home, or tried to purchase a home, within the past three years.This comprehensive report examines year-over-year (YoY) trends, generational preferences and other factors that shape the behavior of today's homeowners and prospective buyers.

"Even with the ups and downs in today's housing market, there is still a strong desire among several generations to obtain homeownership," said Dave Steinmetz, president of origination services, ServiceLink. "Our latest study suggests there are many homeowners and homebuyers who are ready to make their mark in the real estate market this year; whether it's to purchase a new home or take out a home equity loan. This indicates there is an opportunity for lenders to provide more education and resources to buyers and homeowners to guide them throughout their homeownership journey."

Key consumer survey findings include:

Seeking homeownership: More than half of respondents say they are open to purchasing a home

Tapping into equity: Homeowners, especially millennials, plan to take advantage of the increasing value of their home

Lingering buyer fatigue: Complicated market conditions are leading some homebuyers to abandon the homebuying process

Auction is becoming more mainstream: Homebuyers are considering alternative paths to homeownership

Streamlining the process: More homebuyers want to leverage technology to improve the homebuying experience

Read the full report here.


The 2023 ServiceLink State of Homebuying Report survey was completed online among a panel of potential respondents who purchased a home, or tried to purchase a home, in the past three years. A total of 1,000 respondents, 18 years of age and older, completed the survey. Interviewing was conducted by Sago from January 7, 2023 to January 13, 2023. 

About ServiceLink

ServiceLink is the nation's premier provider of digital mortgage services to the mortgage and finance industries. ServiceLink leads the way by delivering best-in-class technologies, a full product suite of services and proven experience, built on a foundation of quality, compliance and service excellence. ServiceLink provides valuation, title and closing, and flood services to mortgage originators; and default valuation, integrated default title services, vendor invoicing and claims audit services, as well as field services and auction services to mortgage servicers. ServiceLink helps clients in the lending industry and beyond achieve their strategic goals, realize greater efficiencies, and better serve their customers. For more information about ServiceLink, please visit svclnk.com.

SOURCE ServiceLink

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