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Classified in: Science and technology
Subject: Product/Service

Census Announces GitLink to Bring Software Engineering Best Practices to Data Activation Workflows

Census, the leading Data Activation and Reverse ETL platform that syncs customer data from data warehouses to over 160 key business tools, today announced the launch of GitLink, a powerful Git integration that revolutionizes the way business data workflows are managed. With GitLink, Census empowers businesses to apply software engineering best practices to their customer data pipelines, ensuring governance, version control, testing, and peer review capabilities.

"Traditionally, data integration solutions like Customer Data Platforms (CDPs) compromise governance and observability for user-friendliness," said Jeff Sloan, Product Manager at Census. "We don't think that tradeoff should exist. Our core belief is that your data activation workflows deserve the same care and attention as production-grade software."

The Census Data Activation platform uses Reverse ETL (extract, transform, load) to sync cloud data warehouses with business applications in real time, empowering businesses to unlock the full potential of their customer data. With Census, companies can seamlessly activate and sync customer data across various marketing and business tools, driving personalization, automation, and targeting. By combining the benefits of code and no-code approaches, Census bridges the gap between self-service and governance, enabling collaboration between marketers and data teams.

Census GitLink syncs configuration bi-directionally between the user's Census workspace and Git repository, empowering businesses to harness the full potential of data activation as code. Key features include:

Revolutionize your marketing and business operations with software engineering best practices. To learn more about Census GitLink, read the announcement here.

About Census

Census turns data warehouses into a hub for marketing and business operations, empowering everyone with trustworthy and actionable data from a single source of truth. With its Data Activation platform, powered by reverse ETL (extract, transfer, and load), data teams can validate and publish analytics directly into all their applications in real time. Hundreds of companies like Canva, Figma, Loom, and Notion use Census to sync billions of records to empower their customer success, sales, and marketing teams. Census is backed by Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global. For more information, visit www.getcensus.com or follow @census on Twitter.

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